New Retailers to Open at Parkway Place: Aur Society, Vintage Stock & MINISO
HUNTSVILLE, AL (May 22, 2024) – Parkway Place is excited to announce three new tenants are slated to open this summer.
Aur Society’s first store location in the U.S., will be located on the lower level near Dillard’s. An empowering lifestyle brand, Aur Society, presents trend-setting fashion and accessories. Spanning from elegant dresses to trendy streetwear, each collection boasts its distinct style for every budget.
"We want women to know this is the place to go to find that perfect look for any occasion. Shopping in-store provides an opportunity to try on new arrivals and genuinely have fun while deciding what to wear," said Ashley Dennis, CMO, Aur Society. "We are a vibrant brand that stands out because of our unique mix of technology and wide selection of elevated fashion to shop."
Vintage Stock, located on the upper level near Belk, is an entertainment superstore offering the newest hit movies and video games, to rate comics and memorabilia.
MINISO, located on the upper level near Dillard’s, offers a wide range of household and consumer products, such as cosmetics, stationery, toys, and kitchenware.
Through consumer insights gained from its international operations, MINISO adapted the concept of "interest-based consumption" to meet the needs of young consumers. Innovating through co-branding partnerships with popular license holders, its excellent designs, and trendy technology, MINISO offers products that are visually pleasing, easy to use, and fun to play with. Afterall, the brand slogan is "Life is for fun."
"We are thrilled to welcome these three tenants to Parkway Place, including Aur Society’s first brick-and-mortar store in the country," said Camila Barco, Marketing Coordinator, Parkway Place. "MINISO and Vintage Stock have enthusiastic fanbases and both retailers offer unique, one-of-a-kind, collectable merchandise. All three retailers will complement and enhance the existing tenant mix and offer shoppers something new to discover with each visit."
Grand opening dates and details for each store will be announced as plans are finalized.
ABOUT PARKWAY PLACE
Developed, owned, and managed by CBL Properties of Chattanooga, Tennessee (NYSE: CBL), Parkway Place is a 650,000 square-foot regional shopping destination featuring more than 90 stores including many that are unique to the market like American Eagle/Aerie, Build-a-Bear Workshop, Express, Forever21, Torrid, Reeds Jewelers, and more and is anchored by Dillard’s and Belk. For more information, find us on Facebook at www.Facebook.com/ShopParkwayPlace.